[ NOMAD PROJECT ]
iPhone Packaging Evolution
[ ABOUT ]
From iPhone 11 to iPhone 18, I have led packaging design across every generation of Nomad's iPhone case lineup. Over 500 packaging designs were created, each with unique product renders, colors, and copy while maintaining a cohesive brand identity. My work also included reviewing dielines and packaging structures, managing color matching and press approvals, and ensuring production quality throughout manufacturing. During this time, the packaging system underwent one major structural redesign and two supplier transitions.
iPhone 11 Pro
2019
iPhone 17 Pro
2025
[ HIGHLIGHTS ]
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Sustainable material upgrade: Transitioned to fully recyclable materials.
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Plastic-free finish: Removed plastic coatings for a cleaner solution.
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Minimal brand expression: Simplified packaging for a modern aesthetic.
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Cost optimization: Reduced packaging costs by 40% through material and design optimization from 2019 to 2026.
The Integrated Display Pedestal
A Raised Paper Tray Engineered To Lock The Case Securely
Slide-out Box Designed with A Glue-Free, Zero-Sticker Kraft Paper Tray
The Reusable Snap-Lock Drawer Box
Crafted From 100% Recycled Woven Paper To Support 3x Standard Weight Limits
The Heavy-Duty Recycled Paper Hangtag
iPhone Case Unboxing