[ OBJECTIVE ]

Redesign a company's social responsibility report. Use layout to exemplify the brand's soul.

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[ APPROACH ]

Shiseido is a high-end Japanese company that makes skincare and beauty products. The biggest challenge was finding a balance between a Japanese modern style and the language of infographics. To avoid the report looking like a product brochure, the design did not contain too many product pictures. The final solution emphasized a unique and clean look to represent
Shiseido’s style, combining grey, pink and light-orange to show softness and beauty.