[ OBJECTIVE ]

Record a lifestyle in San Francisco. Determine all the styles about the book including the theme, typefaces, colors and layout. 

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[ APPROACH ]

Vanilla is a classic and traditional flavor that it sells among the world. Vanilla ice cream is so popular that people can see it in every supermarket, store and restaurant. To record San Francisco, I picked seasonal and special flavors of ice cream as my theme. I wanted to make these flavors to represent San Francisco which is a culture fusion city. I chose three signature stores. One shows the seasonal and creative flavors. One shows the new way to sell and order ice cream, and the other one represents the influence of Asian culture.