[ PROJECT ]

ECPlan Branding

[ OBJECTIVE ]

Choose a topic. Find the appropriate target audience, and solve the problem by multiple visual solutions.

[ APPROACH ]

I focused on the topic of student procrastination, which has a negative influence on time devoted to studying. I figured outthree different angles to solve this problem: 1, A small step can help students to start their day
and their projects. 2, Timemanagement is the most effective solution. 3, Get rid of distractions and focus on the most important thing. For each angle,
I came out with a different visual language to help students to overcome procrastination, and lead them to success.

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