[ OBJECTIVE ]

Create a cohesive visual system based on signage. The idea is inspired by the original style of the company’s sign.

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[ APPROACH ]

Caffe Sport is a Sicilian restaurant in San Francisco with a long history.
In the restaurant, the waiters, the decorations and the food show a strong Sicilian and Italian feeling. My goal was to reproduce this style in the system. I used the pattern that I shot in the restaurant, and chose colors that showed the Italian style. The final iteration used a  Sicilian style.