[ PROJECT ]
Caffe Sport Visual System
[ OBJECTIVE ]
Create a cohesive visual system based on signage. The idea is inspired by the original style of the company’s sign.
[ APPROACH ]
Caffe Sport is a Sicilian restaurant in San Francisco with a long history.
In the restaurant, the waiters, the decorations and the food show a strong Sicilian and Italian feeling. My goal was to reproduce this style in the system. I used the pattern that I shot in the restaurant, and chose colors that showed the Italian style. The final iteration used a Sicilian style.